Kojo Agyei, known as Adj, is the "Visionary Fusionist" at 8 Arms, with a legendary track record working with industry giants such as Beyoncé, David Beckham, Jennifer Lopez and Usher. He orchestrates launches and conferences for global brands Adidas, Gap, Nike and Umbro, featuring icons including Muhammad Ali, David Beckham and Martina Hingis. Adj's innovations transformed cricket entertainment with DJs, dancers, and flamethrowers. His deepest passion lies in mentoring young talent, coaching aspiring footballers, dancers and performers, and leading the Highlands Youth Development CIC, a platform he founded to empower talented youth.